Page 1 SEO Services would like to share with you the views of Fred Joyal co-founder of 1-800-Dentist
and author of "Everything is Marketing" the Ultimate Strategy For Dental Practice Growth.
No one knows marketing better than Fred Joyal.
As a website designer and search engine
optimization specialist I found the following words taken directly from his new book both inspiring and very wise and should
be considered by ALL businesses considering and attempting to do their own website design and website optimization themselves.
His view on Websites:
Notice I said websites, plural. It's perfectly reasonable
to have more than one website. But you absolutely need to have at least one. It is one of the best ways to promote
your practice or business, and it is the most robust brochure you could possilly ask for, with the potential for unlimited
content - including detailed photography and even video.
Bear in mind that 80% of the American
population now uses the Internet at least once a month, and that will only increase to the point where most people are using
it all day long.
However, I cannot stress this next point strongly enough: You should not build
your own website, no matter how easy it seems.
The power of your website will be in how well it
is "optimized". This is a fairly new term in advertising, and refers to how search engines like Google, Yahoo,
Bing and others will categorize your website and the information in it.
In other words, do they
consider your website relevant enough to present when someone searches for certain words, such as "dentist Pittsburgh"
or " cosmetic dentist 90210."
Whenever possible, you want your office to come
up on the first page results naturally, which is to say, you're not paying to come up in the search.
This optimization issue is why you can no longer build your own website. You cannot possibly stay current on
what is required to satisfy the systems these search engines have for categorizing your site.
The
methods of categorization change all the time, how they determine what is relevent is not easily determined and the search
engines do not necessarily disclose what their criteria are.
In short you need professional help,
at 1-800-Dentist, we spend hundreds of thousands of dollars a year to keep up with search engine optimization, or SEO as you
will hear it referred to and, we can barely keep up with it.
"Optimizing websites is a full
time job - don't try to do it yourself."
Have a website designer build you a site and make
sure it is, someone who can optimize it.
I think Fred has summed up this topic quite
well and, even though he is speaking about the dentistry niche, they a valid points for ANY business.
What
Fred has just described here is exactly what Page 1 SEO Services is all about and can do for your business so that it will
be your website that shows up on Google's Page 1 results.
Contact us today at (937) 830-6108 and
let us put your site on Page 1 of Google.
