Clients looking for web design usually don't have a clue what the terms "SEO" and "SEM"
really mean and, most web designers don't either.
We
expect them to be some kind of magician who will open the golden gates and flood us with riches, usually though, it is just
the opposite.
Most web designers know nothing about
Internet marketing, it is not their job. Their job is website design and, they have never been trained for selling.
I am sure most of us have made the mistake of handing
over our SEO and SEM optimization activities to a web designer usually, with great regret later.
Anyone who tells you that they will give you a SEO'd website for the low start-up design fee for your website is
either not being truthful or, more likely, is simply uneducated in the industry, it is a time consuming process and as with
any other business, that time must be fairly conpensated for.
But what is the Alternative?
Search engine marketing services usually preform a wide range of both SEO and SEM activities focusing on the placement
and rankings for your business within the search engines. Free or organic website traffic is the best way to bring traffic
to your site and to generate sales for your business.
So what do the terms SEO and SEM really mean?
"SEO" stands for (Search Engine Optimization)
SEO is the use of techniques that help to optimize the results of searches
done online. SEO is just one way of doing Internet Marketing.
SEO is a traffic strategy helping your business website achieve higher search rankings on Google, Yahoo, Bing, etc.
for certain keywords associated with your business that people are searching for.
So what are the benefits of SEO?
* You get FREE targeted traffic to your website from Google, Yahoo, Bing, and others.
* Once your website is optimized and ranked in the search engines organic results for your specific keywords, the
FREE traffic is ongoing 365 days a year, 24 hours a day, 7 days a week. It is your never tiring salesman for your business
continually bringing in new sales and revenue for your business.
* The traffic keeps coming in, the leads keep coming in, the customers keep coming in, and the sales keep coming
in.
* There are literally millions of dollars
of business available to businesses via the Internet.
*
While SEO is vitally important for your business website, it isn't the entire story when it comes to getting your website
noticed.
"SEM" stands for (Search Engine Marketing)
* Internet marketing uses SEO strategies to bring traffic to your website.
* The term Internet marketing encompasses SEO as well as many other marketing techniques.
* SEM aims to create additional traffic to websites by increasing their visibility
in the "SERPS" (Search Engine Results Pages).
*
SEM includes tactics to improve your results in the "organic" or FREE listings, to bring attention and traffic to
your website.
I hope that this article has helped you to better understand these terms and what
they can do for your business website.
Without them there is a very slim chance that anyone will ever see
your website, unless they know and actually type in your business URL address.
Page 1 SEO Services
in Dayton Ohio can take your business website from being lost among the millions of other websites on the web to Page 1 of
Google results.
Which would you prefer?
