In today's environment, approximately
75%-90% of the public are now turning to the Internet for local search to find what they are looking to buy.
No longer are the vast majority letting
their fingers do the walking.
To explain this, we will use our imaginary
customer, Joe. He's a typical Dayton, Ohio consumer. Joe uses the Internet for research and fun; he has heard
that you can find anything online.
So, today Joe is giving it a try. He is interested
in buying a blue widget. Your business makes blue widgets; but Joe doesn't know anything about your business.
Joe goes online and types in, "blue widgets Dayton Ohio", and the results are returned to him. The
only problem is, your business does not show up on the 1st or 2nd pages of Google. However, your competition does.
Rarely do people go deeper than the first 2 pages of results before making a decision about where
to buy. It is important to notice that Joe did not, in fact could not, use your website address to find you, because
he does not even know your business exists.
He's
not looking for you; he's looking for blue widgets. It's your job to make sure he finds you.
This is where Page 1 SEO Services comes in. By optimizing your website's
on-page and off-page keyword terms, Page 1 SEO Services makes sure your will be found
on Google's page 1 or 2, by consumers who had no idea your website or business even existed.
Since
Page 1 SEO Services has properly optimized your website for various terms relating specifically
to your business, there is a good chance Joe will want to buy his blue widget from you, even though he knew nothing about
you or your business prior to his search.
This
is what search engine optimization is all about. It is about being able to bring new customers and revenue to your business. It is about consumers
finding you who have never heard of your business.
It is about consumers finding what they are searching for, and their answer is you!
